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How Successful Channel Managers Cleverly Leverage MDF

How Successful Channel Managers Cleverly Leverage MDF

Often channel managers struggle to find the best means of driving sales through the channel. MDF (marketing development funds) can be squandered on events, trade shows, and expensive dinners. The best way to use MDF is by driving real interaction between your sales team and your partner’s sales team, by joining forces on a sales appointment.

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