Salespeople keep the lights on but not all are the same. From our experience, Hunters will devour any leads presented to them, where farmers are laxer when it comes to lead follow-up.

Cold calling is not something many people are comfortable doing. In this blog post, I’ll share the ways you can succeed in arranging B2B sales appointments during the Covid-19 pandemic fallout.

Often channel managers struggle to find the best means of driving sales through the channel. MDF (marketing development funds) can be squandered on events, trade shows, and expensive dinners. The best way to use MDF is by driving real interaction between your sales team and your partner’s sales team, by joining forces on a sales appointment.