Often channel managers struggle to find the best means of driving sales through the channel. MDF (marketing development funds) can be squandered on events, trade shows, and expensive dinners.
Cold calling is not something many people are comfortable doing. In this blog post, I’ll share the ways you can succeed in arranging B2B sales appointments during the Covid-19 pandemic fallout.
Salespeople keep the lights on but not all are the same. From our experience, Hunters will devour any leads presented to them, where farmers are more lax when it comes to lead followup.